Oral care. Redistributed.

Rinse.
All of it
goes to
mental
health.

Buckshot is a mouthwash company with zero profit extraction. Every dollar of revenue goes to community and individual mental health initiatives. No executives. No dividends. No VC.

BUCKSHOT ALL REVENUE TO
MENTAL HEALTH
100% of revenue donated
0 dollars to founders
"The oral care industry generates $7B+ annually in the US alone. Not one dollar of it funds mental health. Until now."
The gap we exist to close

Radical Transparency

Every donation published. Every dollar tracked. Monthly public receipts, not annual press releases.

Real Product

Clinically formulated. Actually works. We believe people deserve great oral care AND a clear conscience.

Grassroots Partners

Working with NAMI-affiliated community programs and direct-support organizations. Not big national logos for show.

How the money moves

You buy Buckshot

At market price. Better product than the legacy brands. No charity premium.

Production costs covered

Ingredients, manufacturing, packaging. That's it. No margins, no overhead.

100% to mental health

Every remaining dollar. Distributed to community mental health programs. Monthly.

Big brands use your hygiene routine to fund executive bonuses. Buckshot uses yours to fund mental health.

We're not here to guilt-trip you. We're here because mental health is underfunded, misunderstood, and still carries a stigma that keeps people from getting help. A $7B industry pretends it doesn't exist. We built the company we wanted to see.

This isn't a charity with a product. It's a product company with a conscience. Every bottle of Buckshot you buy funds therapy sessions, crisis lines, peer support programs, and community mental health access.

100% of every dollar, always

Your morning routine
can fund someone's
recovery.

Not someday. Not eventually. Every single bottle.

Buckshot pledges 100% of net revenue to mental health programs in the United States.
Pre-orders opening soon

Be first in line —
mouthwash that gives 100%.

Join the waitlist. No spam. No noise. Just the moment we launch —
and what every bottle means for someone who needs it.

100% nonprofit. 100% of revenue to mental health. Zero founders.

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The mouth–mind connection is a daily habit

The mouth and the mind are not separate systems waiting for a brand to connect them. Research across dentistry, public health, and behavioral science describes a relationship that runs in both directions: oral pain, inflammation, tooth loss, and embarrassment can affect mood, sleep, confidence, and social participation, while depression, anxiety, stress, and some medications can make brushing, eating well, or keeping dental appointments harder. Those findings describe an association. They do not prove that an oral-care product treats a mental-health condition, or that improving a brushing routine can replace professional care.

That distinction matters because mental wellbeing is shaped by many forces: housing, income, relationships, trauma, biology, access to care, and the quality of someone’s support network. Oral health sits inside that larger picture. When a mouth hurts, a person may sleep badly or avoid a conversation. When motivation is low, an ordinary task can feel like a negotiation. A practical routine can help reduce one source of friction, but it is not a clinical intervention.

Behavioral research gives us a more useful lens: habits are built through repetition in a stable context. A cue prompts a routine, and the immediate result — a clean feeling, a moment of completion, or simply one less decision — can reinforce the next repetition. Oral care has unusually strong habit potential because it already belongs to two daily transitions: waking up and getting ready for bed. The sink, toothbrush, and familiar sequence can become environmental cues that lower the amount of motivation required to begin.

Implementation intentions make that idea concrete. Instead of promising to take better care of yourself, someone might decide, “After I put my phone on its charger at night, I will brush for two minutes.” The plan links a specific behavior to an existing event. Starting with a version that feels achievable can also build self-efficacy: confidence that you can complete the behavior again tomorrow. A small routine is not valuable because it is morally superior. It is valuable because repeatable actions can create evidence that care is still possible on an imperfect day.

There are limits to the habit story. Habit formation is not instant, does not follow one universal timeline, and is affected by stress, disability, pain, neurodivergence, medication, caregiving, and access to supplies or dental services. Missing a day is not a character failure, and a mouthwash cannot solve the conditions that make care difficult. The evidence supports designing routines with compassion, reducing unnecessary friction, and asking for clinical or mental-health help when it is needed.

Our interest in oral-systemic health starts there: with a modest, honest claim. A daily mouth-care ritual can be one repeatable anchor in a person’s wider wellbeing practice. It can support comfort, confidence, and the feeling of having kept one promise to yourself. It should never be sold as a substitute for a dentist, therapist, physician, or crisis counselor. The connection is worth studying precisely because it is human, bidirectional, and more complicated than a slogan.