The Product

One bottle. One mission.

The catalog
  • Buckshot 16oz mouthwash bottle

    Buckshot 16oz Mouthwash

    $15
    • Freshens breath
    • Alcohol-free formula
    • Made to give back

  • Buckshot Toothpaste

    Coming soon
    • Cleans teeth
    • Leaves a fresh finish
    • Made to give back
Coming soon

Buckshot Toothpaste

An everyday toothpaste made to clean teeth, leave a fresh finish, and give back.

Format
Toothpaste
Status
Coming soon
Benefit
Cleans teeth
Finish
Fresh
Our mission

Made to give back

$15 Retail price (one 16oz bottle)
$14.45 Donated to mental health per bottle
96.3% Net revenue margin

$14.45 per bottle, distributed across our three partner organizations.

NAMI (National Alliance on Mental Illness) $61,416 · 33%

Peer-led education, family support, and community programs nationwide.
Crisis Text Line $82,912 · 45%

24/7 text-based crisis counseling and volunteer responder training.
The Trevor Project $39,922 · 22%

Crisis intervention and suicide prevention for LGBTQ+ young people.
As seen in
“

Buckshot is the consumer-goods experiment worth watching — a brand engineered to make profit margins impossible, on purpose.

— Early coverage, 2026
“

A nonprofit mouthwash, started because the old model wasn't working. Read the founder's story.

— About Buckshot

100% of net revenue from every $15 bottle flows to verified mental health programs. After the cost of goods, that's $14.45 per bottle — 96.3% of every sale.

237 pre-orders committed — shipping Q2

Join the first production run — read buyer reviews →

Pre-order — join the waitlist
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